Public Relations Interview with Jay Stat
The following post is a class assignment. I conducted an interview with hip hop artist Jay Stat of the assignment. The interview was conducted via email and telephone due to schedules and geographical local of the two participants. In the interview we discussed marketing and public relations strategies in a digital world. Jay Stat is a hip hop artist who has performed in Europe and the United States. His upcoming CD Right From Wrong is scheduled for release in 2016. As an independent artist, Jay Stat has taken over the task of handling most of his own PR.
Q&A with Jay Stat
Q1. How did you get to where you are today?
I've always been interested in music so in a way it was a natural transition. When I was stationed in Germany I had to do a lot if not all of my publicity and booking myself. I was able to carve out a nice niche for myself so I've continued to do it even though it gets a bit hectic sometimes. What I like the most about doing my publicity is the interaction with my fans. I feed off their energy and that takes my music to another level.
Q2. What are your responsibilities and how do you go about marketing yourself from a PR standpoint?
I have final say on everything. For large projects I have a publicity team that handles major issues, but for the most part I like to be hands on. My daily activities include checking various social media platforms to check the progress of campaigns, and to interact with fans globally. If I have a show, single, or CD dropping I contact media staff and radio stations to see if they would be willing to do a feature story. I make sure every day someone somewhere is talking about Jay Stat. I am constantly putting out some type of content so that there is an opportunity to draw in new fans.
Q3. What is your typical day like?
On an average day the first thing I do is check my social media accounts. After that I answer fan mail whether it's on social media or a more traditional setting. I check Google Alerts to see if any new stories have been posted about me, if there has been a story written about me I read it. From there I make calls about various promotions, bookings, and interviews.
Q4.How do you go about contacting media outlets to pitch stories?
It depends on the media outlet I am pitching the story to and whether I have an established relationship with that organization. If it is someone I have worked with before I may send them an email with a video link about new music. If I am trying to get a new blogger to review music I will email them and ask them about reviewing the music or doing a feature story.
Q5. What methods of communication do you use ?
I use Twitter, and other social media platforms daily. I also us email, text messages, telephone and word of mouth grass root campaigns.
Q6. In reference to the previous question, can you tell us a little about one of your more effective communication strategies and give us some insight to why it was so effective? I released my new single just before Thanksgiving. One of the verses in Right From Wrong mentions Dewars White Label scotch. After filming the video, I out a link on Facebook, Youtube, Vimeo, and Twitter. I tagged Dewars on Twitter and not only did Dewars comment on my music video, they retweeted my video. Dewars retweeting the link to my video and favoriting my comment expanded my reach. That introduced my brand and music to an audience I may not have reached without Dewars' engagement. Each time the link was retweeted my followers increased slightly.
Q7. How has your approach to public relations affected your reputation and brand?
My approach to PR has had a positive impact on my brand. Fans and people who follow me know that I am authentic. When I use Periscope or some other interactive medium my followers increase almost immediately and my sales go up. Being hands on with my fans gives them an inside glimpse into my life and I think a lot of them enjoy having that king access. Also, my approach to building my brand has also made me more cautious. I have to weight every action because I don't have a safety net.I tend to error on the side of caution I would rather do a little less than to do more and have to fix a major PR storm.
Q8. What skills do you find are the most important in your day-to-day interactions?
The most important skill anyone can have is listening. If you listen long enough people will always tell you what they want and what they need. Writing and being able to articulate your thoughts and feeling is imperative. IF you can't say what you mean well you will always be at the mercy pf someone else. I like knowing that I am instrumental in planning my success.
Q9. Which professional or trade organizations do you recommend connecting with?
I think you should join several professional organizations. If you are
Q10. What do you know now that you wish you would have known earlier in your career? Everything changes quickly so the best way to handle your brand image is to be honest, appeal to people's humanity, and remember if you wait a few minutes another news story, or scandal is just around the corner. The biggest lesson I've learned from the entertainment industry is that everything is fleeting so you have to bask in the moment and find joy and positivity in every situation.
I like to thank Jay Stat for taking the time to do this interview for my class assignment. Karintha Styles