Sports Marketing

1. Marketing of  Sports SerenaWilliams

 

 

 

 

 

2. Marketing through Sports

Taylor

 

 

 

 

 

 

3.  Video explaining the difference between the marketing of sports and marketing through sports.

[embed]https://www.youtube.com/watch?v=qj1ic6z4Tdo&feature=youtu.be[/embed]

 

* On the first slide in the video Serena Williams is pictured with the logos of 4 of her biggest sponsors. Nike, Wilson and Gatorade are examples of marketing sports using sports.  OPI is a cosmetics company primarily known for their nail polish. OPI is an example of marketing through sports. Though OPI is not a sports entity they are able to leverage Serena's popularity through a strategic alliance and endorsements.