1. Marketing of Sports
2. Marketing through Sports
3. Video explaining the difference between the marketing of sports and marketing through sports.
* On the first slide in the video Serena Williams is pictured with the logos of 4 of her biggest sponsors. Nike, Wilson and Gatorade are examples of marketing sports using sports. OPI is a cosmetics company primarily known for their nail polish. OPI is an example of marketing through sports. Though OPI is not a sports entity they are able to leverage Serena's popularity through a strategic alliance and endorsements.